Perfect Storm was shortlisted for 3 categories at the 2010 A4U Awards (Affiliates4U). The awards “reward excellence and innovation as chosen by a panel of judges from the affiliate and digital marketing sector and by the affiliates4u.com community.” PSM was shortlisted for “Innovation” for our work with Borro.com, for “Best Paid Search Partnership” with Seatwave and for “Best Lead-Generation Campaign.” I’d like to thank each of our clients for their help. In total we have worked for 9 years with these clients.
http://www.nma.co.uk/news/a4uawards-shortlist-announced/3012997.article
Clearly the A4U judges have placed a focus on ROI and figures this year, and Perfect Storm’s submissions were received favourably; 3 for 3 this year. I’m following Kieron Donoghue, one of A4U judges, also the owner of www.sharemyplaylists.com on Twitter (http://twitter.com/kierondonoghue) who expressed some frustration that agencies weren’t putting any ROI figures into the submissions. Thank you A4U for taking a results-oriented approach to the judging this year!
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