“Best Paid-Search Partnership” – Nice Comment from A4U Awards Judge but what about our business model?

The judge had this very positive comment about our shortlisting for “Best Paid-Search Partnership” at the 2010 A4U Awards:
“Judges were impressed with the value-add tools and dynamic technology that has led to a strong and sustainable partnership with their client Seatwave, in turn enabling significant incremental revenue to be driven on a [...]

Why “Pay-per-Lead” Just Won’t Work in Some Markets and the Need for Pay-per-Sale

Online marketers who work with non-eCommerce companies will be aware of “lead generation” as an online business model, and its shortcomings. The “lead generation” company will drive traffic through nefarious means, such as offering prizes, sweepstakes, gambling, or porn credits. The lower the quality of the traffic, the lower the price-per-lead. Since the quality [...]