What Are They Scared Of? China’s Leaked Official Guidelines On How To Handle Google Pullout Stories

The below is an excerpt from a Telegraph article summarizing China’s rules on how to treat the Google story. It makes for interesting reading. What are they scared of?
http://blogs.telegraph.co.uk/news/malcolmmoore/100031200/news-about-google-censored-in-china/
On March 23, the Propaganda ministry (sometimes given the Orwellian nickname of the Ministry of Truth) told editors and web sites:
All chief editors and managers:
Google has [...]