What Are They Scared Of? China’s Leaked Official Guidelines On How To Handle Google Pullout Stories

The below is an excerpt from a Telegraph article summarizing China’s rules on how to treat the Google story. It makes for interesting reading. What are they scared of?
On March 23, the Propaganda ministry (sometimes given the Orwellian nickname of the Ministry of Truth) told editors and web sites:
All chief editors and managers:
Google has [...]